My Background

Shaped by years of ski racing and coaching, I bring high energy, strong drive, and a get-things-done mentality into everything I do. I have 2+ years in people management, 6+ years in digital marketing, 3+ years experience in tech sales and consultancy: always at the intersection of technology, creativity, and strategy.

From working at TikTok to launching my own venture and consulting clients, I’ve built a 360° perspective on marketing and sales. I’m passionate about emerging technologies, especially AI, and I’m looking for a role where I can bring my full energy, keep growing, and support others in reaching their potential.

What truly motivates me is supporting people to perform at their best. I care deeply about what drives individuals and teams, especially under pressure, and I love creating an atmosphere of motivation, energy, and good vibes that helps people grow and thrive.

TikTok Deutschland GmbH
Ad Sales

Since 2022, I work as a Client Solutions Manager at TikTok, leading key accounts in the tech vertical. In this role, I manage complex advertising partnerships, develop integrated marketing strategies, and consult clients on their full-funnel media investments. I co-led the setup and growth of the tech industry vertical in Germany, creating customized go-to-market approaches and executing cross-functional collaboration with product, marketing, and data teams. My responsibilities also include building client relationships with global tech brands and developing innovative, ROI-driven campaign solutions tailored to each partner's needs. I have received internal recognition for building scalable approaches and acting as a strategic business partner within the sales organization.

Some highlights below:

Tech Industry Build & Strategic Client Leadership: Built TikTok’s tech client portfolio, initially overseeing all tech partnerships and later focusing exclusively on the #1 key account as the main revenue driver, driving holistic platform strategies.
Product Go to Market Leadership: Owned the GTM strategy for TikTok’s first global LIVE branding product, launching in Germany and scaling EU-wide.
Top EU Revenue Performance: Consistently exceeded revenue targets (avg. 140%) and ranked #1 in DACH and Top 3 in the EU for premium products, driving significant growth across key accounts.
Executive Influence & Keynote Speaking: Acted as a strategic advisor to C-level leaders and delivered keynote speeches to 100+ industry professionals, shaping TikTok’s positioning in the creator economy.
AI Strategy & Industry Enablement: Served as TikTok’s AI Anchor Point, launching the first holistic AI webinar series with 150+ industry participants and shaping how global brands apply AI to creativity, targeting, and campaign innovation.
Culture & Inclusion Leadership: Co-led Women@ERG Germany, launching impactful quarterly initiatives that increased engagement by 150% and strengthened allyship and inclusion across teams.
Cross Media Strategy: Defined breakthrough strategies such as “TV goes Social”, merging traditional media with social to position TikTok as the lead channel in flagship campaigns.
Innovation & First-Mover Solutions: Bridged online and offline worlds through community-driven campaigns that increased on-site foot traffic eightfold, while driving growth through offline sales lift and activations with micro, macro, and top-tier creators based on both qualitative and quantitative approaches.
Alpha & Beta Innovation Leadership: Recognized as the go-to expert for alpha and beta innovation, translating early-stage opportunities into scalable marketing solutions and positioning TikTok at the forefront of platform development.
Holistic Company and Industry Perspective: Built a uniquely comprehensive view of TikTok’s ecosystem in DACH and EU, deeply connected across TikTok LIVE, TikTok Shop, Small and Medium Business, and Key Account teams, enabling cross-functional collaboration and a strategic perspective on the broader marketing landscape.

PwC
Technology Consultant

At PwC, I worked at the intersection of technology and strategy consulting with a focus on CRM strategy and digital transformation for large international enterprises. My role involved close collaboration with project leads and senior executives to shape go-to-market strategies, craft high-stakes pitches for major initiatives, and develop decision-ready content for top management.

My sweet spot: connecting tech expertise with business goals and customer needs - especially in the context of global Salesforce programs. I gained deep insight into the strategic priorities of major corporations, learned how to structure complex change initiatives, and how to deliver content that speaks directly to decision-makers.

This experience has shaped how I think about enterprise-wide transformation, leadership dynamics, and the bigger-picture perspective that great consulting requires.

Care Consulting 365
Founder

CareConsulting365 is a healthcare-focused consulting firm that I founded and led end-to-end. I was responsible for the full business setup and strategic development, from initial concept to market launch and operational execution. Over a period of two years, I managed a small, 100% female team that I personally recruited and led, including the leadership and continuous development of two team members whom I coached and managed throughout the entire period. This role significantly enhanced my leadership skills, resilience, and strategic thinking, while deepening my understanding of the healthcare sector and consulting frameworks.